Legendary
Nigerian hit maker, Don Jazzy has spoken on how he built his music
empire to the level of being one of AFrica's best and enviable label.
Don Jazzy
Don Jazzy, the CEO and President of one of Africa's largest and
most prominent music record label in Africa, Mavin Records, has revealed
secrets to his success story.
In a recent chat, Don Jazzy revealed the secret of his label’s success.
He said, “I think I was born to do this. There are other
record labels doing well also but in my research, I don’t think there’s
any record label that’s as passionate about the careers of their
artistes as much as I am.
"I’m over passionate about my artistes. Until the last man
blows, I am not happy, I think about their success before I think about
making money, but most labels are always interested in making back the
money they’ve invested and making profit. Don’t you ever worry about the
money you spend and the possibility of not recouping it.”
He further spoke about his non-greedy approach to artiste management .
“I believe in the talent that God has given me, and I believe
I’ll make many more hit songs, so if you believe in what you are doing
and you work very hard, money will come. You don’t need to be greedy and
expect to make all the money in the world when your artiste is not
making money. Sometimes my lawyers tell me the way my artiste contract
is set up is wrong because I’m cheating myself with the sharing formula,
but I don’t think I’m cheating myself. I think I’m making my artiste
very comfortable and in the long run, we’ll be fine because I care more
about my name and the glory than the money, but most labels care more
about the money than the glory.”
The ace music producer did not give the exact figure he has
invested in his artistes, but however, said he has made ‘stupid’ money
in the business, so much so that he is comfortable.
His record label oversees the musical career of six artistes
including Tiwa Savage, Dr Sid, D Prince, Reekado Banks, Korede Bello and
Di’ja; seven, if you include Don Jazzy himself.
